In the Madmen era, men went to the barber for a buzz cut, swiped on some brylcreem, splashed on a little cologne and they were good to go. Today, men spend almost as much time on personal grooming as women do - getting manicures, pedicures, waxing and hair coloring. Male celebrities such as Brad Pitt, Patrick Dempsey, Ben Stiller and Will Smith color their hair to stay looking youthful for the screen, so why can’t the every day man? Well, it turns out they can and they do, especially here in Los Angeles where they not only frequent the salon, but have their own colorist. In this blog, we’ll find out more about why men color their hair, whether it’s to appear younger, look more confident, feel more confident, or get more women.